Leading Organizational Learning

Chapter Eleven

Knowledge Mapping

An Application Model for Organizations

Spencer Clark

Richard Mirabile

By now it should be abundantly clear to everyone that the world of
work has dramatically changed. Here are just a few of the realities
that are fundamentally reshaping the workplace.

• Work itself is being redefined. More emphasis is placed on
  lifelong learning, higher-order thinking, and an ever-
  increasing demand for innovation.


• The war for talent is an explicit condition of strategic business
  operations.


• Executive positions with responsibility for knowledge man-
  agement, intellectual assets, and corporate learning are now
  appearing in the most respected Fortune 1000 companies.


• Companies specializing in some form of online training or
  knowledge management that did not exist five years ago have
  burst into the technology and service marketplace.

These examples, among many others, are indicators of an
important phenomenon that is sweeping through business in ever-
vigilant attempts to increase market share, improve economic per-
formance, and expand shareholder value. Simply stated, it is the
trend toward leveraging intellectual capital vis-à-vis knowledge

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