Aswath Damodaran 410
Bottom-up Estimates
Coefficients^ on firm^ value^ regression^
Interest Rates GDP Growth Inflation Currency Disney
Weights
Movies - 3. 70 0. 56 1. 41 - 1. 23 25. 62 %
Theme Parks - 6. 47 0. 22 - 1. 45 - 3. 21 20. 09 %
Broadcasting - 4. 50 0. 70 - 3. 05 - 1. 58 49. 25 %
Consumer
Products - 4. 88 0. 13 - 5. 51 - 3. 01 5. 04 %
Disney - 4. 71 0. 54 - 1. 71 - 1. 89 100 %
Since the standard errors on the regression estimates are so high, this alternative
may yield more precise estimates of the each of the coefficients.