Aswath Damodaran 57
So what do you think?
! At this point in time, the following statement best describes where I stand in
terms of the right objective function for decision making in a business
a) Maximize stock price or stockholder wealth, with no constraints
b) Maximize stock price or stockholder wealth, with constraints on being a good
social citizen.
c) Maximize profits or profitability
d) Maximize market share
e) Maximize Revenues
f) Maximize social good
g) None of the above
If the sales pitch has worked, most choose to maximize stock price, subject to
constraint. If it has not, you have a long semester ahead of you.
In reasonably efficient markets, where bondholders and lenders are protected,
stock prices are maximized where firm value is maximized. Thus, these objective
functions become equivalent.
