I don’t want my web site to be confused with a porn site, but here I can
be a little less conservative, since viewers go voluntarily to the site. Still, when
a nude appears, it’s most likely to be an implied nude—a teaser. In other
words, you won’t see any bare breasts or female parts.
Images used for brochures need the same web-site standard. Generally
speaking, prospective clients will have to ask for these materials, but you never
know where they’ll end up being passed along.
If you enter your prints in competition, feel free to use nudes, but make
sure you have permission beyond just a model release. You’d be amazed at
how flattered and how willing women will be to pose for you if the purpose
of the image is for a print competition. In fact, I’ve asked some glamour
clients back to pose for competition images, and rarely do they ask for pay-
ment, although I almost always give them the original print as a keepsake.
Make sure your nude competition prints are artistic. Judges come down
pretty harshly on nudes if they’re not.
MARKETING YOUR STUDIO 103
Whether it’s in print (facing page) or on your
web site (below), the images you select for your
ads should always be tasteful and designed to
appeal to women.