and I’m going to be thirty-three. I think now is really a good time for me to
do this.”
She was in for a consultation the next week. The lesson is this: don’t
underestimate the value of the impression your advertising makes, and don’t
always expect immediate response.
Web Site.If I had only one advertising venue, I’d have a web site. Most
of my glamour sessions start as an information request in my e-mail box.
I devote an entire gallery, called simply “The Women’s Gallery,” to glam-
our photography. When prospective clients visit the web site, they first see a
primer explaining the studio’s glamour philosophy, as well as our most pop-
ular glamour products. This gets them thinking about the types of images
they would like to create and what kind of products they’d like to make.MARKETING YOUR STUDIO 109My mall display made such an impression on
Krissa that she was still thinking about it al-
most a year later. She came in to do a session
for an anniversary present.