my web site. During the calendar shoot we make way more images than can
be used in the calendar. With an eager audience, why not show them more?
Since these are all local young women, it serves as a great testimonial to the
quality of my work. I believe a lot of women think, “If she can do it and look
that good, why not me?” (Note:Web surfers can also access the monthly vi-
gnettes from the radio station’s web site, so I have inserted a couple of land-
ing slides that make it clear they have come to the Fall Creek Portrait Design
web site and that we are the area’s glamour specialists. Another slide shows
how viewers can create their own personal calendars.)
Referrals. The calendar generates quite a bit of interest, but you should
never underestimate the value of client referrals. Let me give you a couple
examples.
Kristal (facing page) is the wife of an army reservist who was stationed in
Iraq for most of 2005. To surprise him, Krystal decided to send him Christ-
mas cards with glamour images inside. “I really miss him and want to do
something special for him,” she said. We did a session with a Christmas
theme, chose her favorite images, and for ten days she sent him a card con-
taining a different image of her—and he absolutely loved them.
During the next couple months, a number of military wives called to
book sessions—some from as far away as 250 miles. It wasn’t until I got into
a couple of sessions that I learned that their husbands were all from Krystal’s
husband’s unit!MARKETING YOUR STUDIO 111Beth (above) and Melanie (whose military-
themed image we saw on page 33) came in for
sessions after their husbands saw images I had
created of the wife of another soldier in their
unit.