Most sessions are more carefully planned than that, but there are often
surprises—and the best images are often arrived at on the way to the origi-
nal primary goal. A lot of these surprises don’t reveal themselves until the
screening presentation.
Projection Screening for the “Wow” Factor.
“I can’t believe I look that good!” said Janelle after seeing the images from
the session she had just completed twenty minutes earlier. “I just want them
all.” That’s the “wow” factor. When a client reacts like that, you can charge
just about anything you want.
I project all my sessions using slide show programs. I call these sessions
screenings, and I usually conduct them immediately after the shoot. Today,
this is standard for not just glamour but virtually all types of photography.
After all, there’s nothing wrong with immediate gratification. Post-shoot
screenings enhance your sales, because the excitement of the session is still
intense. Naturally, you want to take advantage of that with a really impres-
sive presentation.
118 MASTER GUIDE FOR GLAMOUR PHOTOGRAPHY
A screening presentation right after the session
can help boost sales by capitalizing on the ex-
citement of the shoot.