To do this, I use a private screening and sales room. This features a 10-
foot screen bordered by heavy drapes that look like old-fashioned stage cur-
tains. Wall portraits and galleries in various sizes grace the walls. Speakers for
a quality sound system are recessed in the walls. The projector is mounted
near the ceiling and aimed slightly downward to minimize distractions, like
people walking through.
Choose a projector that is bright, at least 1250 lumens, and has good
color reproduction. This is a lot easier than it was a few years back, but it’s
still a good idea to try it out first. Exact calibration with your monitor, espe-
cially if your monitor is an LCD like most laptops, can be troublesome. Since
SALES BEGINS BEFORE THE SESSION 119
A good composition can be viewed from any
angle—as you can see from this image of
Janilee. A glamour session was something
she’d never done, and she thought it would be
fun. She was one of six women working at the
same medical clinic who all did sessions. They
referred one another.