Fashion. Think magazines here—anything you might see in a cosmetics,
jewelry, or clothing advertisement or editorial feature. This is one our clients’
most popular looks because it’s what they see all around them in the media.
Often, women even bring in magazine clippings and ask us to create some-
thing similar.
Regardless of cropping (from headshots to full-length portraits), these
images are usually fashion lit, meaning you will use a large main light with
butterfly or broad lighting. Since the models seen in magazines and catalogs
are usually clothed, so are your subjects when they pose for this look.THE GLAMOUR PORTRAIT 13High key lighting and backgrounds are often
used in fashion portraits. This is great, because
white seamless sweeps are inexpensive and
available to any photographer.
Fashion headshots, like this butterfly-lit image
of Shelly, can be really dramatic. Covering one
eye with her hair makes the other that much
more powerful. It also draws attention to her
gorgeous hair. Selective color was added as a
finishing touch. I loved this headshot so much
that I entered it in print competition where it
earned merits from both PPA and WPPI.