goes out your door, because the advertising and referral value is huge.
They’re large and dramatic and they demand attention.
Since I started making these a few years ago, I found that men often buy
calendar posters, too. “I saw that 2006 poster you had in your mall display,”
said Shelly’s boyfriend, as he held a 4x6-inch image from her session book.
“I’d like to make a calendar like that with this [image].” Shelly said she was
a little embarrassed when he first put it up, but later told me it was a real ego
boost.
Centerfold Posters. What’s in a name? Well, this one has a very sexy
connotation—no wonder centerfold posters are our number-one seller for
Valentine’s Day gifts. Relatively inexpensive and a real attention getter, we
usually print these as a 10x20-inch photographic print, which is very close to
the size of a Playboy, Maxim,or FHMfoldout centerfold—something the
guys who usually receive these images will be familiar with!UNDERSTANDING YOUR CLIENTS 23Calendar posters, which we print on a 16x20-
inch or larger canvas, feature a favorite image
surrounded by the calendar pads for twelve
months.