The Psychology of Gender 4th Edition

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194 Chapter 6

in responsiveness to feedback in a real-world
setting (Johnson & Helgeson, 2002). We
measured the self-esteem of bank employees
before and after they met with their supervi-
sor for their annual performance evaluation.
As shown in Figure 6.6, women’s self-esteem
improved slightly after receiving a positive
evaluation and declined substantially after
receiving a negative evaluation, whereas men’s
self-esteem was largely unaffected by the na-
ture of the feedback. Women also took the
evaluation process more seriously, regarded
the feedback as more accurate, and viewed
their supervisors as credible sources. Men
who received negative feedback appeared
to prepare themselves psychologically for
the upcoming evaluation by derogating the
source of the feedback (“My supervisor isn’t
that smart”) and the feedback system (“The
evaluation process is not fair”). In general, the
results of this study supported the laboratory
findings.

feedback. Women were not more responsive
to the feedback because they were less confi-
dent than men. Recall that women had higher
initial expectancies than men. Women also
were not more responsive to the feedback be-
cause they wanted to appear agreeable to the
confederates; the evaluations were confiden-
tial. However, women indicated that the feed-
back was more accurate than men did. Thus
the authors concluded that women are more
responsive to feedback than men because
they find the feedback to be more informative
about their abilities.
One concern about these kinds of stud-
ies is that they are conducted with college
students, and the feedback is given by peers
rather than authority figures. We would ex-
pect both women and men to be more re-
sponsive to feedback from those judged to be
more knowledgeable. An undergraduate and
I tested whether there were sex differences

FIGURE 6.5 Effect of feedback on evaluation.
Women evaluated their speech as more positive
after receiving positive feedback and more nega-
tive after receiving negative feedback. Men’s eval-
uations of their speech were relatively unaffected
by the nature of the feedback they received.
Source: Adapted from Roberts and Nolen-
Hoeksema (1994, Study 2).

Positive
Feedback

–2

–1.5

–1

Changes in Evaluation

–0.5

1

No
Feedback

Effect of Feedback on Evaluation

Negative
Feedback

0

0.5

Males

Females

FIGURE 6.6 Women’s self-esteem slightly im-
proved after receiving a positive evaluation from
their supervisor, and women’s self-esteem drasti-
cally decreased after receiving a negative evalu-
ation. Men’s self-esteem was unaffected by the
feedback they received from their supervisor.
Source: Adapted from Johnson and Helgeson
(2002).

5.4

5.6

5.8

6

6.2

6.4

6.6

Self-Esteem

Female Positive

Male Positive

Male Negative

Female Negative

Before Feedback After Feedback

M06_HELG0185_04_SE_C06.indd 194 6/21/11 8:10 AM

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