The Psychology of Gender 4th Edition

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Methods and History of Gender Research 55

TABLE 2.5 PERSONAL ATTRIBUTES QUESTIONNAIRE
Masculinity (M+) Femininity (F+) Masculinity–Femininity (M/F)
Independent Emotional Aggressive
Active Able to devote self to others Dominant
Competitive Gentle Excitable in major crisis
Can make decisions Helpful to others Worldly (vs. home-oriented)
Never gives up Kind Indifferent to others’ approval
Self-confident Aware of others’ feelings Feelings not easily hurt
Feels superior Understanding of others Never cries
Stands up well under pressure Warm in relations to others Little need for security
Source: Spence, Helmreich, and Stapp (1974).
Extension of Personal Attributes Questionnaire
Unmitigated Agency (M–)
Arrogant Dictatorial
Boastful Cynical
Egotistical Looks out for self
Greedy Hostile
Source: Spence, Helmreich, and Holahan (1979).

instrumental or agentic orientation, and the
items on the femininity scales were thought
to reflect an expressive or communal orienta-
tion. Scores on the masculinity and feminin-
ity scales are generally uncorrelated, reflecting
the fact that they are two independent dimen-
sions. When these scales were developed, con-
sistent sex differences appeared. Men scored
higher than women on the masculinity scales,
and women scored higher than men on the
femininity scales. But the scales were devel-
oped 35 years ago. Do sex differences still
appear today? People still have different views
of what is desirable in a woman and in a man,
although the differences are stronger among
some subgroups of Americans (e.g., European
American men in the Northeast and Afri-
can American men in the South) than others
(e.g., European American woman in the
Northeast; Konrad & Harris, 2002). Sex dif-
ferences in masculinity and femininity scores
have appeared from the 1970s to the late 1990s

(Lueptow, Garovich-Szabo, & Lueptow, 2001;
Spence & Buckner, 2000). However, women’s
masculinity scores have increased over time,
which has reduced the size of that sex differ-
ence (Spence & Buckner, 2000). People view
masculine characteristics as more desirable in
women today than they did in 1972 (Auster &
Ohm, 2000). People’s views of what is desirable
in men have not changed. These findings
reflect the greater changes in the female than
the male gender role over the past several
decades. There has been more encouragement
for women to become agentic than for men to
become communal.
Because reports of femininity and
masculinity could be influenced by demand
characteristics, implicit measures of mascu-
linity and femininity have been developed,
the most popular of which is the Implicit
Association Test (IAT; Greenwald & Farn-
ham, 2000). The IAT is based on reaction
times. Individuals see a series of agentic and

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