you have at this time. Once you have
a contact, it’s time to write them
an email. Can I have free stuff,
please? No, never write that. Even
as a relative newbie, I get this now.
It’s strange, I’m not a manufacturer
so it shows just how little research
that some people are doing.
In your email, introduce yourself,
attach images of your past work,
maybe tell them you won a Mod
of the Month, or show them how
many views you had. Show them
what you are working on and how
their support will help set it apart.
It’s a two-way street, so show how
you can provide exposure for them.
Make sure you outline exactly what
you intend to do so there’s no doubt
what they are getting in return.
Proofread it once, then again, and
when ready, hit that send button.
Now, wait. Give it time for
the email to reach the intended
recipient, allow two weeks, and
then, if you have to, follow it up with
a courtesy email. Some will have
ignored the first, the second will
most likely prompt a response of
“Thanks for your email, sadly at
this time we are not taking on new
sponsorship requests”. If they are
interested, a response will usually
be fairly timely. Respond gratefully,
addressing any queries honestly
and clearly. When you land that
first sponsor, it’s a great feeling,
but if you keep up the hard work, it’s
the start of things to come.
A commissioned
build for MSI
and a Minecraft
influencer.
Showing your work to the world
in person is a great way to not
only get people interested in what
you are doing but may also bring
a number of other perks. If it’s a
local meet or event, take your build,
take some photos, tag the event
organizers on social media, let
visitors take pictures of it, ask them
to share it on social media, even
make a small placard with your
details on it so people can find you.
Get involved and answer the
questions they might ask, why did
you do this, how did you do that.
There are some huge expos and
events around the world where
your work can be shown, the
plus side too is that at the bigger
events, there are reps from many
of the manufacturers. Play to
their strengths, build using their
hardware, and make sure they see
your work in person.
MAKING CONTACT /
SPONSORSHIPS
There comes a point when you have
a number of builds under your belt,
you have entered the forum events,
posted to social media, and done as
much as you can. Now do it some
more. Spend another year refining
everything you have learned, Three
years in and I’m still learning.
At some point though, you will
feel the need to reach out. You have
started building that portfolio and
following. You have used all the
components you have and recycled
them time and time again for
another build. Sometimes it feels
like you are getting nowhere and
you need that next kick. Find out
what’s missing, do it some more
and then do it again. Now, you either
need to invest in more hardware or
see if anyone is willing to help.
Straight off, the big hardware
players might not be interested;
you’re unlikely to have a CPU,
motherboard, and graphics card
sent to your door unless you are
really lucky or time it just right.
Start smaller, the less expensive
the items, the less risk there is to
the company looking to sponsor. It’s
time to start making connections,
finding the right people, and
putting your ideas over to them.
Build a system, see what you are
missing, and maybe start with case
fans, power supplies, air coolers,
and AIOs. These are components
you can easily show off, giving a
sponsor a return on its investment
Now, finding the right people to
contact can be a challenge in itself.
Research their websites and social
media, if you can’t find what you are
looking for, it’s worth messaging
the social media accounts of the
people you want to work with, ask
them politely if there’s an email
for sponsorships for your region.
Some might reply, some won’t.
Don’t pester them; follow the leads
become a PC modder