Okonkwo Prelims

(Joyce) #1

List of tables and


figures


Tables


2.1 Luxury fashion brands index 45
5.1 The Global Luxury Brand Value Scoreboard (2004–2006) 104
5.2 The major luxury fashion conglomerates 123
6.1 The effect of Internet features on consumers 191
6.2 The ES (electronic shopping) test 194
6.3 Dos and don’ts of website design 223

Figures


2.1 Charles Frederick Worth, the man who invented haute
coutureand later became the first fashion entrepreneur 48
2.2 A design of Worth showing his elaborate style and
attention to detail 48
2.3 A current lingerie design from recently launched brand
Courtworth, an attempt at reviving the Worth fashion house 48
3.1 Consumers have evolved from the previous tag of
‘Sheep’ to the current tag of ‘Smart’! 61
3.2 The three influential levels of the consumer decision-
making process. 64
4.1 Avenue des Champs Elysées, Paris, a luxury retail heaven 79
4.2 Store layouts 83
4.3 Le Bon Marché departmental store, Paris 85
4.4 The André Ross store exterior, Hong Kong 85
4.5 Vanessa Beecroft exhibition poster at L’Espace Louis
Vuitton, Paris, January to March 2006 90
4.6 Brazilian carnival in-store entertainment at Printemps
luxury departmental store, Paris, April 2005 91
4.7 The store window display of luxury department store,
Harrod’s Knightsbridge, London, April, 2006 93
4.8 The store window display of mass fashion brand H&M
at Knightsbridge, London, April 2006 93

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