Okonkwo Prelims

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luxury fashion branding

Figure 4.9 Luxury department store, Galeries Lafayette, Paris, maintains

consistency between its interior and exterior designs

Figure 4.11 Cartier’s

giant replica of its

packaging box,

covering the

reconstruction work at

its Paris Rue de la Paix

store, 2005

Figure 4.10 Louis

Vuitton’s creative giant

monogram trunk

façade covering the

renovation work at its

Paris Champs Elysées

flagship store, 2004