Okonkwo Prelims

Brand value

This answers the question: ‘What have you gained?’
Brand value is the bottom line of the business of branding. It is the final result
of the success or failure of a brand. As indicated earlier, brand value is the end
that all the branding elements discussed earlier, including brand equity, aim
to reach. While brand equity is based on consumer psychological indicators,

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the art of creating and managing luxury fashion brands

Table 5.2 The major luxury fashion conglomerates

LVMH* RICHEMONT GUCCI GROUP PRADA
France Switzerland Italy Italy

Louis Vuitton
Loewe
Celine
Berluti
Kenzo
Givenchy
Marc Jacobs
Fendi
Stefano Bi
Emilio Pucci
Thomas Pink
Donna Karan
eLuxury
Parfums Christian
Dior
Guerlain
Parfums Givenchy
Kenzo Parfums
Laflachère
Benefit Cosmetics
Fresh
Make-up Forever
Acqua di Parma
Parfums Loewe
Tag Heuer
Zenith
Dior Watches
FRED
Chaumet
OMAS
DFS
Sephora
Sephora.com
Le Bon Marché
Samaritaine

Notes: Some brands might have been omitted due to unavailability of data at the time of writing.

• LVMH brands shown are those in the luxury fashion goods division. Wines and spirits brands and
  brands in other activities have been excluded from this list.

Cartier

Van Cleef & Arpels

Piaget

Baume & Mercier

IWC

Jaeger – Le

Couture

A. Lange & Söhne

Vacheron

Constantin

Dunhill

Lancel

Montblanc

Montegrappa

Purdey

Chloë

Shanghai Tang

Gucci

Yves Saint

Laurent\YSL

Beauté

Sergio Rossi

Boucheron

Bédat & Co.

Bottega Veneta

Alexander

McQueen

Stella McCartney

Balenciaga

Prada

Miu Miu

Azzedine Alaia

Car Shoe