Okonkwo Prelims

(Joyce) #1
8.11 The changes in the value chain during the online
experience customization of products and services 263
8.12 The changes in the value chain during the consumer
customization of products and services 265
9.1 The environmental analysis levels of business modelling 269
9.2 The current situation analysis level of the luxury fashion
business model 272
9.3 The strategic challenge level of the luxury fashion
business model 273
9.4 The strategy formulation level of the luxury fashion
business model 273
9.5 The implementation planning level of the luxury fashion
business model 274
9.6 The performance measurement level of the luxury fashion
business model 275
9.7 The luxury fashion business model 276
10.1 The Armani brand portfolio 279
10.2 The Armani brand extension model 283
10.3 André Ross spring/summer 2005 product collection and
autumn/winter 2005/2006 advertisements 305
10.4 Some of the key factors of the British luxury fashion
revolution 313

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list of tables and figures
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