Okonkwo Prelims

In addition to trends tracking, several luxury services companies have
emerged to provide services ranging from market information for both brands
and consumers to concierge services for consumers. The information
provided includes marketing intelligence, analysis and consumer lifestyle
insights. Notable among these information sources are the pioneer luxury
industry journal, Luxury Briefing (Figure 7.2), published by Atlantic
Publishers, UK and available only by subscription; and High Net-Worth
magazine, produced by London-based Ledbury Research.
Also, the world’s leading private members’ club and concierge service
company, Quintessentially (Figure 7.3) provides a combination of private
club and concierge services in addition to its magazine, Quintessentially,
which is circulated among celebrities and the world’s wealthy but is also
available to the wider public by subscription.
Trend tracking is not a new concept in the fashion industry, as it has been
practised as a part of marketing research for a long time. However, the current
strong focus on trailing the rapid changes in the fashion sector by both

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le new luxe

Figure 7.3

Quintessentially, the

world’s leading private

members club and

concierge service

provides luxury

consumers with up-to-

date luxury fashion and

lifestyle information

through the

Quintessentially

magazine. This

addresses the

consumer need to be

in the know about new

trends.