References
Chapter 1
Clifton, R. et al. (2003) Brands and Branding, London: Profile Books.
Doyle, P. (2002) Marketing Management and Strategy, Harlow, Essex: Pearson
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Kapferer, J. (2004) The New Strategic Brand Management, London: Kogan Page.
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Gucci.com
Vuitton.com
Ninaricci.com
Givenchy.com
Hm.com
Dior.com
Chapter 2
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Clifton, R. et al. (2003) Brands and Branding, London: Profile Books.
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