Okonkwo Prelims

Fiorezi.com
Forbes.com
Glam.com
Gucci.com
Hermès.com
Imrg.org
Jimmychoo.com
Johngalliano.com
Landsend.com
Lying-awake.com
Neimanmarcus.com
Netaporter.com
Prada.com
Rafellonetworks.com
Robertocavalli.com
Royalelastics.com
Trendwatching.com
Valentino.com
Versace.com
Vuitton.com
Yoox.com

Chapter 7

Silverstein, M., Fiske, N. and Butman, J. (2004) Trading Up: Why Consumers Want
New Luxury and How Companies Create Them, New York: Portfolio Books.
Tungate, M. (2005) Fashion Brands: Branding Style from Armani to Zara, London:
Kogan Page.
Time, Style & Design, Spring 2004, 2005, 2006.
Time, Style & Design, Summer 2006.
Luxury Briefing, July/August 2004.
Luxury Briefing, June 2005.
Luxury Briefing, July/August 2005.
Luxury Briefing, September 2005.
Luxury Briefing, October 2005.
Luxury Briefing, November 2005.
Financial Times, How to Spend It, May 2006.

Chapter 8

Gilmore, J. and Pine II, J. (2000) Markets of One, Boston: Harvard Business
Publishing.
Pine II, J. (1997) Mass Customisation, Boston: Harvard Business School Press.
Tungate, M. (2005) Fashion Brands: Branding Style from Armani to Zara, London:
Kogan Page.

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references