A. Lange & Söhne 123
A.T. Stewart 27
Aaker, Jennifer 111–12
Accessibility 78,180, 182–5, 204, 237, 285
Accessories 1, 7, 15, 20, 24, 28, 30–1, 34, 39,
40–4, 65, 69, 76, 90, 92, 115, 131, 134,
136, 139, 159, 163, 169, 185, 232, 237–8,
281–3, 297, 300, 305, 312, 315
Accounting 125–7, 298
Acqua di Parma 123
Acquisition 33, 74, 104, 122, 124, 126–7, 190,
202, 226, 238, 279, 284
Adidas 91,169, 228, 230
Adventure 65, 107, 112
Advert, advertising 3, 36, 53, 60–1, 69, 92,
120, 126, 144–7, 152, 154, 157, 159, 162,
168, 177, 203, 215, 228, 230, 275, 289,
292–3, 305, 318
Advertise, advertisement 7, 23, 81, 98, 107,
109, 113–16, 148–51, 158, 162, 165–6,
174, 179, 183, 229, 284, 288, 303
Aesthetic 10, 48, 65, 82–3, 93, 166, 179, 185,
308
Affinity card 69
Affluent 70–2, 312
Africa 4, 10, 33, 66, 70, 81, 154, 184, 278, 312
Alberta Ferretti 46
Alessandro Dell’Acqua 46
Alexander McQueen 34, 37, 47, 81–2, 91, 95,
117, 136, 169, 170–1, 310–12
Alice Temperley 37, 47, 310–11
Alliances 33, 268, 271
Ambassador 53, 54, 151, 156, 164, 165, 166,
208, 282, 284, 297, 299
America 1, 15, 20, 26–32, 37–44, 57, 66, 69,
70–2, 74–5, 80–1, 88, 95, 97, 104, 108–9,
112, 115, 139, 156, 159–60, 169–71, 227,
229–30, 232, 236–7, 246, 284, 286, 305,
309–10, 315
American Brandstand Chart 159
American fashion 27–8, 41–4, 236, 309
American lifestyle 27
André Ross 47, 85, 130, 137, 142,198–9, 213,
236, 255, 278, 303, 305–8
Anna Sui 46
Anya Hindmarch 47, 261, 310, 312
Ana Molinari 46
Anne Klein 42, 46
Apax 104
Apparel 1,22, 31, 42–4, 86, 92, 97, 130–1,
133–4, 136, 159, 169, 185–6, 222, 231,
236–9, 257, 281, 284, 300, 311
Appearance 2, 10, 15, 17, 18–19, 23, 25, 32,
42, 83, 295, 304, 310
Apple 251, 257–8, 263, 265
Appreciation 7, 15, 48, 63, 122, 179, 185,
250–1, 312
Apprentice/apprenticeship 49–50, 52, 55, 298
Arden, Elizabeth 29
Aristocrat 1, 17–18, 21, 24, 27, 29–30, 50–2,
54, 68, 225, 298, 301
Armani, Giorgio 46, 126, 165, 278–83, 285
Arnault, Bernard 33, 57, 165, 286
Art 1–3, 6, 10, 15, 20–3, 25, 28, 33–4, 39–40,
54–5, 57, 61, 69, 71, 83–4, 88–90, 97, 102,
132–3, 139, 148, 155, 157, 284, 297–8,
304–5, 309, 315–16
Art de vivre 23, 51, 309
Asset 3, 10–12, 14, 33–4, 37, 61, 71, 103–5,
120–2, 124–8, 176, 191, 202, 226, 230,
266, 274–6, 279, 295, 305
Associations 4–5, 9, 14, 39, 68, 104–5, 108,
111, 113–16, 121–2, 130, 137, 154, 171,
175, 188–9, 206, 209, 211, 217, 238, 245,
268, 271, 280
Atmosphere 34, 36, 63, 78, 82–3, 85–7, 100,
129, 140, 179, 184–6, 204, 211–12,
215–16, 219, 221–3, 308, 312
Attention 1, 17, 20, 23–4, 36, 38–9, 48, 51–2,
55, 67, 69, 80, 95, 120, 144, 149, 154, 178,
190, 208, 213–15, 231, 244, 249, 282, 298
Attitude 3–4, 20, 29, 31, 33, 35, 37–8, 43–4,
51, 56, 59, 64–5, 67–8, 76, 102, 120,
164–5, 180, 187, 193, 231–3, 236, 250,
270, 271, 288–9, 309, 311
Attribute 9, 11, 14, 35, 52, 60, 63, 65, 67, 80,
82, 84, 88, 98, 100, 105–7, 110–11, 113,
116–18, 121–2, 130, 160–1, 170, 179,
182–4, 192–4, 202, 204, 212–13, 216–17,
237, 239, 245, 248–9, 261, 270, 280–1,
289–91, 302, 309
Augmented product 132
Aural 85,86
Authentic goods 197
Avatar 210, 121, 216
Avenue des Champs Elysées 79, 84, 89–90,
101, 137, 242, 260
Avenue George V 79
Avenue Montaigne 79, 87
Azzaro 46
Azzedine Alaia 46
Baby boomers 72
Bailey, R.A. 109
Bailey, Christopher 132, 310
Baker, Josephine 29
Balance sheet 104, 121–2, 124–5, 128
Balenciaga 30, 45, 123
Balenciaga, Cristobal 45
Bally 45, 148
Banana Republic 227
Banner advertising 144
Barcelona 98
Bardot, Brigitte 30321