Okonkwo Prelims

(Joyce) #1

Channel integration 195, 198
Chaumet 123
Cheng, Barney 245
Children 18, 44, 49, 59, 65, 68, 72, 134, 154,
255, 281–2, 297
China 1, 3, 33, 37–8, 73–5, 154, 172–3, 225,
230, 244–5, 300, 309
Chloé 33, 45, 87, 117, 123, 137, 143, 166, 185,
195–6, 309–11
Christian Dior 10, 31, 34–5, 45, 60, 73, 96,
102, 109–10, 112, 117, 123, 130, 150, 157,
162, 165, 178–80, 192, 197–8, 200–1, 211,
215–16, 221, 231, 283, 298, 309–10
Christian Louboutin 47, 115
Cirimido 98
Civilization 15–17, 23
Clarity 106, 113, 168, 176, 217
Clark, Ossie 309
Class 1, 7, 12, 14, 16, 18, 20, 22, 24, 26–7, 29,
32, 39, 42, 49, 51, 53, 59, 68, 73–4, 80, 83,
112, 183, 186, 225, 227, 240, 290, 298
Clothes 2, 7–8, 65, 69, 169, 222, 232, 238–9,
284, 293, 295
Clothing 1, 15–16, 20, 22–4, 31, 40, 49–50, 52,
55, 59, 134, 163, 193, 229, 282, 295
Co-branding 36, 167, 168–71, 227, 230
Cocteau, Jean 89
Cold-calling 144
Collaborative filtering 212, 223
Collection 21, 27, 31, 33, 44, 54, 81, 90–1,
95–7, 100, 113, 132, 136, 155, 160,
167–71
Colour 1–2, 7, 10, 16–18, 20, 33, 52, 82–3, 86,
90, 102, 107, 113, 144, 208, 210, 212–13,
215–17, 221–3, 246, 250–1, 255–6, 262
Combs, Sean 163, 169, 171
Comme des Garçons 108, 115
Communications 9–10, 33, 35–6, 68, 83, 85,
95, 109, 111–16, 120, 144–5, 148, 150,
152–3, 156–7, 162, 181–2, 190, 197, 203,
205, 215, 226, 228–9, 244, 251, 266, 271,
285, 303–4, 308, 310–11
Community 89, 178, 203, 207–8, 210, 238,
286
Como 98
Competition 3–4, 28, 34, 36–8, 55, 70, 80, 91,
99, 102, 117, 137, 156, 163, 168–7, 230,
242, 249, 256, 259–60, 262–3, 265, 272,
276, 287, 304
Competitor 9, 13, 28, 35, 55, 57, 77, 88,
102–3, 106, 111, 118, 141–2, 146, 148,
154–6, 158, 167, 171, 177, 228, 246, 268,
270–3, 277, 287, 291, 313–14
Compound annual growth rate 128
Computing 203, 205–6, 210
Conglomerate 33–4, 122–3, 126, 279, 304,
308
Consolidation 3, 33, 38, 284
Consumer behaviour 60, 62, 68, 132, 177,
178, 186–7, 189, 193, 227
Consumer credit 69, 312
Consumption 7, 15–16, 34–5, 54, 57, 62, 68,
71–3, 75, 119, 239, 288
Content 190, 203–4, 208, 210, 215, 220, 223,
263
Convenience shopper 189
Core competence 103, 121, 128, 14, 5, 103,
121, 128, 197, 270, 272, 276–7, 302, 306,
314


Core product 130
Corporate asset 121–2
Corporate brand 117, 122, 288
Corporate identity 103
Corporate social responsibility 89, 304
Corporate strategy 133, 121, 127, 247, 299
Cosmetics 1, 16–18, 20, 28–9, 65, 86, 92, 98,
104, 123, 130–1, 136, 160, 162, 167, 170,
185, 193–4, 201, 215, 219, 230, 237–8,
246, 260, 281–2, 297
Cost 12, 35, 50, 55, 66, 69–70, 76, 80, 88,
100, 110, 113–14, 118–19, 120, 126–7,
129, 135, 141–2, 148, 153, 172, 178, 183,
189, 191, 203, 205, 210, 217, 226, 229,
233, 241, 243, 246, 248–55, 258, 260,
262, 273–4, 276, 287–8, 292–4, 302–5,
308
Costume 50, 55
Copyright 173
Coty 28–9
Coty, François 28
Counterfeit consumers 74
Counterfeit goods 172–3, 175–6
Couture 10, 25, 28, 31–2, 39–40, 47–9, 52,
54–5, 57, 89, 109, 115, 123–4, 131, 134–5,
156, 168, 281, 298–9, 301, 307, 310–11,
315
Courreges, André 298
Covent Garden 24
Craftsmanship 11, 40, 105, 130, 236, 241,
272, 283, 289, 303, 305, 308
Crawford, Cindy 163, 166
Credit card 65–6, 69, 170, 290
Creative Director 90, 132, 165–7, 169, 305,
310
Culture 18–19, 21–3, 29, 31, 33, 39–40, 51, 70,
74, 76, 88–90, 132, 146, 157, 292, 297,
304, 309–10, 312
Custom/customize 27, 38, 67, 144, 153,
172–3, 176, 179–80, 182, 188, 191, 203,
208–12, 222
Customer 2, 6, 49–50, 52–3, 55, 60, 70, 79, 82,
84, 87–8, 92, 96–7, 100, 101–2, 101, 106,
113, 119–20, 129–30, 136, 139, 141–4,
151–3,154, 158, 161, 164–5, 171, 188,
190–1, 195–7, 199, 201, 203, 206–12, 214,
217, 220, 221–4
Cyberspace 198, 204
Daewoo 124
Dali 89
Daslu 81
Davie-Brown Celebrity Index 161
De Kare Silver, M. 192
De Narp, Frédéric 165
De Sole, Domenico 59, 136
Defilé 26
Della Valle, Diego 108
Deluxe 120
Denim 32–3, 41, 42
Departmental store 27–9, 32, 42, 76, 80–1,
85, 87, 89, 91, 93, 96, 142, 199, 230, 302,
312
Depreciation 55, 301
Design/designer 2, 5, 7, 9–11, 15–16, 18, 22,
24–35, 37, 39–44, 48, 50–7, 59–60, 64–6,
70–1, 74–5, 79–102, 108, 115, 129–30,
132–3, 137, 139–40, 142, 145, 150, 152–9,
163–72, 176

323

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