Merchandising 25, 56, 91–3, 100, 186, 191,
220–2, 287, 289
Merger 33, 104, 122, 124, 126–7
Methodology 125
Michael Kors 44, 46, 112
Microenvironment 268–9
Middle class 27, 29, 32, 42, 73, 225, 227, 240
Middle East 34, 66, 80, 286
Mila Schön 45
Milan 10, 40, 42, 44, 79, 97–8, 139, 230, 307,
309
Milliner 28
Millionaire 71, 73, 75, 299
Minority Report 246–7
Mitsukoshi 80
Mind 4–5, 18, 26, 41, 50, 52, 61, 69, 80, 81,
84, 95, 103, 111, 114, 116, 119–20, 122,
140, 209, 211, 229, 238, 278, 280, 282,
290, 303, 313
Missoni 45, 139–40, 169
Miu Miu 33, 123
Mobile 4, 38, 63, 66, 68, 76, 134, 144, 170,
244–5, 246, 315
Mobile shopping 63
Model 1, 7, 18, 24, 26, 33, 36, 40, 48, 54, 65,
78, 91, 105, 111–12, 116, 128, 130, 132,
134, 144, 148–9, 151–2, 154, 157, 162–3,
166, 169, 187–9, 203, 222, 227, 229–31,
246, 254, 267–77, 283, 285, 288, 292,
295–6, 298, 320
Moisturiser 16–17
Monroe, Marilyn 30, 156
Montblanc 123
Montegrappa 123
Montevarchi 97
Moscow 75–6, 80
Moschino 31, 46
Moschino, Franco 31, 46
Moss, Kate 162, 166
MP3 Player 139
Mulberry 32, 34, 37, 46, 137–8, 255, 310
Mumbai 80, 179–80
Munich 98
Murakami, Takashi 132
Museum 16, 33, 89–90, 131, 155, 297, 300–1,
314
Music 2, 28, 32–3, 78, 86, 89, 144, 157,
159–60, 162, 169, 208–9, 212, 215,
217–18, 230, 233, 239, 263, 298, 310
Myrrh 15, 17
Narciso Rodrguez 47
Napoleon 25, 53–4, 156
Navigation 187–8, 190, 210–12, 215, 219, 221,
223, 294–5
Need 2, 7, 11, 18, 33, 35–8, 40–1, 52, 55,
59–63, 65, 67, 70, 78–9, 86, 88, 92–3,
96–7, 100–1, 105–6, 111, 117, 119, 122,
127, 129, 133, 135, 137, 139, 148, 151,
154, 160, 166–9, 171, 174, 176–7, 178,
180, 186–8, 191, 193, 201, 204–5, 211,
224, 228–9, 231, 233–5, 239, 243–4, 246,
248–51, 254–5, 259–60, 265, 267, 269,
274, 277, 282, 284–7, 289, 291, 296,
303–4, 306–8, 311, 314
Net present value 127
Net worth 71–2
Neuro-marketing 38
New product development 132New World 26, 40
New York 10, 12, 27–9, 33, 42, 44, 54, 57, 75,
79, 81, 84, 87, 96, 139, 154, 169, 172–3,
176, 178, 228, 230, 238–9, 284, 286, 293,
307–9, 314–15, 317–19
Niche 28, 79, 81, 145, 189, 225, 240, 288
Nicole Farhi 46, 139, 170, 310
Nicoll, Richard 311
Nigeria 81
Nike 81, 84, 104, 251
Nina Ricci 31, 45, 130
Nineteenth century 14, 25–8, 39, 42, 54–5,
156, 166, 225
Norman Hartnell 45, 310
Noughties 35–7, 71
Nouveaux riches 51
Nuala 169
Obsession 21, 39, 181, 301
Offline 67, 143, 153, 174, 184–7, 189–1, 194,
197–200, 202–6, 209–10, 215, 217, 221,
223, 263, 288, 291, 295–6
Ogilvy 128
Ogilvy, James 35, 312
Omas 123
Omotesando 79
One-to-one marketing 67, 96
Online 36, 67, 95, 143–4, 153, 178–201,
203–24, 233–4, 244, 251, 257–8, 262–3,
284–92, 294–6, 301, 308, 318
Opera 22, 34–5, 42, 51
Operations management 292, 305
Opulence 15–16, 19, 21, 23, 27, 40, 51, 57,
111, 140
Organic 239
Originality 41, 67, 69, 112, 115, 243
Oscar Awards 115, 284
Oscar de la Renta 46, 152
Outsourcing 70, 229, 304
Output stage 64–5
Oxford 98
Oxford Street 24, 172
Over-exposure 80, 114, 162
Ozwald Boateng 34, 37, 310, 311
Packaging 73, 86, 92, 94–5, 109, 130, 170,
245, 257
Palace 23, 80, 299
Paintings 16, 50, 90
Pakistan 70, 312
Palais Royal 24
Paquin, Jeanne 45, 55
Paradox 199, 225, 242
Paris 10, 12, 19, 21–2, 24–5, 27–9, 31–2, 42,
44, 48–53, 65–7, 79, 84–5, 87, 89–91, 94–6,
98–9, 101, 137, 139–40, 148, 155–6,
159–60, 163, 175, 178–9, 181, 224, 230,
232, 234, 238, 260, 284, 286, 293,
297–301, 305–9, 311, 315, 317
Passy bag 256
Patou, Jean 29, 45
Patrick Cox 47
Paul & Joe 47, 70, 108, 236, 304
Paul Poiret 28–9, 45, 55, 59
Perception 11, 14–15, 33, 41, 64, 86, 88,
102–3, 105, 109–10, 117, 119, 121–2, 152,
162, 179, 187–8, 193, 209–11, 214–15,
223, 229, 246, 280, 299, 301, 303, 309
Perfume 16–17, 23, 29, 130–1, 140, 159, 163,
212, 219, 237, 260, 282, 301328
index