146, 150, 153, 155, 160, 159, 161–2, 164,
167–8, 170–1, 176, 184, 188, 191, 192,
194–200, 202–5, 209–12, 214, 217, 219,
223, 225, 228, 231, 236–7, 243, 245,
247–8, 251, 256, 263, 265–9, 271–7, 280–9,
292, 296–7, 299–300, 302, 305–7, 314–15,
317–18, 320
Sub-brand 133, 136, 155, 169, 280–4, 300
Superior 18, 27, 49, 88, 111, 121, 188, 209,
217, 248, 282
Supplier 22, 24, 51, 74, 154, 173–4, 206, 229,
268, 271, 312
Style 16–33, 35, 37–44, 48, 50–1, 54–6, 59, 61,
63, 65–7, 70, 74, 76, 80, 84, 92, 95, 97,
106, 106, 109, 110, 145–6, 149, 150, 157,
160, 178, 199–200, 208, 213, 217, 221–2,
227–30, 232–4, 246, 249–51, 255, 259–60,
270, 275, 279, 280–2, 289–90, 294–6, 298,
309–10, 312, 315–19
Style adviser 95, 157, 233, 290, 295
Stylist 66, 95–7, 226, 233
Subconscious 11, 84–5, 106, 113, 116, 119,
217, 233, 245, 292
Swan & Edgar 49–50
Swarovski 139, 170
Swedish 53, 169, 227
Swiss 90
Switching cost 66, 178, 183, 189, 226
Sydney 44
Symbolic 8, 17, 37, 62–3, 65, 105, 109, 115,
129, 165
Systems 14, 19, 20, 181, 187, 205–6, 248, 250,
253, 255, 265, 271, 275, 287, 289–91,
294–5, 314
Tactic 36, 81, 88–9, 92, 109, 114–15, 137–8,
143, 148, 151, 154, 156, 159, 168, 170–1,
191, 199, 203, 222, 228–31, 289, 307
Tactile 85–6
Tag Heuer 123
Tailor 19, 22, 24–5, 39, 42, 50, 249, 266
Taiwan 80
Taj Mahal 80
Takada, Kenzo 32, 46
Tangible 9, 62, 124, 129–30, 140, 239, 245,
302
Target 44, 70, 72, 92, 98, 101, 103, 106, 113,
114, 128, 140, 144–7, 154–6, 167–9, 171,
176, 189, 192–3, 220, 227, 230, 233, 242,
260, 262, 281–2, 287–8, 312
Taste 10–11, 16, 18–19, 21–3, 26–7, 29, 32,
41–3, 51–2, 55–7, 65, 70, 75–6, 85, 87, 96,
109, 117, 120, 129, 192, 217, 236, 246–7,
249–51, 257, 259, 287, 298, 310
Tax 125–7, 146, 172, 194, 206, 279, 293–4
Taylor, Liz 30
Techniques 2, 5, 14–15, 17, 26, 35–6, 38, 42,
78, 81–2, 88, 91–2, 95, 101, 176, 179, 203,
205, 208, 220–2, 227, 229, 245, 248–50,
254, 268, 304–5, 307–8
Technology 31, 35–6, 38, 40, 68, 91, 124, 178,
186, 197, 210, 226, 244–8, 251, 254–5,
257–258, 271, 285, 287, 291–2, 294–6
Ted Baker 47
Telemarketing 153
Temporary ownership 76, 232
Tesco 241–2
Textile 19, 21–2, 24–5, 40, 49–52, 54, 56, 74,
131, 229, 311
Ticketing display 92
Theatre 21, 28, 42, 55, 301
Thierry Mugler 46
Thomas Pink 46, 122–3
Thomson 124
Throwaway fashion 231–2
Timepiece 92, 134–6, 194, 201, 204, 239, 257,
297
Tod’s 40, 43, 46, 108–9, 139
Tokyo 44, 73, 79–80, 87, 179, 230, 297, 309
Tom Ford 47, 57, 136, 148, 160, 165–8
Tommy Hilfiger 32, 47, 104, 241, 255
Toolbar 215
Topshop 227
Touch and Feel 86, 185
Tough, Clare 311
Trademark 9, 30, 102, 172–3
Traffic generation 92
Triangle d’ Or 79
Tradition 1, 3, 14–15, 17, 20, 25, 30, 36, 39,
43, 49, 60, 64, 68, 91, 107–10, 130, 140–1,
144–5, 202, 228, 242–3, 272, 276, 285,
297, 304, 307, 309–11
Transaction 125–6, 188, 190–1, 207, 220, 290
Travel 20, 24, 27, 32–3, 41, 43, 49, 66, 68–9,
74, 84, 90, 97, 100, 114, 131–2, 174–5,
180, 185, 189, 192, 205, 224, 238, 244,
269, 271, 291
Trend 10–11, 20, 31, 32, 37–8, 41, 43–4, 48,
52, 55–7, 65, 67, 70, 91, 96, 108, 112, 130,
132, 135, 177, 180, 199–200, 211, 218,
231–5, 241, 254, 268, 271, 281, 291, 312,
316, 319
True-self 62
Trunk show 95–7
Trussardi 45
T-shirt 41, 43, 160
Turkey 81
Turlington, Christy 81, 91, 169
Tuscany 17, 97
Twentieth century 15, 28–30, 41, 89–90, 225,
310
Twenty-first century 68, 70, 108, 225, 236,
278, 301, 303–5, 308, 310, 314
Unconscious 7, 86, 113, 118, 228
United Kingdom 35, 70–1, 146–7, 170, 180,
312
United States 17, 72, 181, 310
Unique 2, 9, 11, 17, 82, 102–3, 105–7, 111–15,
117, 139, 156, 178, 182, 190, 197, 199,
243–5, 262, 268–70, 287, 289, 310
Upper class 22, 112, 240
Usability 188–9, 205, 212, 219–22
User-to-user community 207–8
Valentino 10, 31, 45, 185, 196, 213, 309, 319
Value 5, 9, 11, 12, 30, 37–8, 53, 57, 60, 62, 64,
66–8, 73, 76, 79, 91, 97–105, 112, 116,
120–8, 140–3, 157, 160, 162, 164–8, 185,
189, 191, 199–200, 202–4, 209–11, 219–21,
226, 228, 230, 238–9, 242–65, 275, 277,
279, 284–5, 288, 293, 297, 300, 302, 312,
318, 320
Value-based management 275
Value retail chain 98
Van Cleef & Arpels 123, 126
Vanessa Bruno 72
Vanity Fair 43331index