Introduction 209
actions with competing flavors and other factors.^1 These in-
teractions are both physiological and psychological.
Flavor is perceived through both aroma inhaled nasally
and the retronasal smell when the food or wine is in the
mouth. For our purposes, the termflavorrefers to the retro-
nasal, or in-mouth, smells associated with food and beverage
products.
There is a wide range of specific and identifiable flavors,
but the major flavor categories includefruity, nutty, smoky,
herbal, spicy, cheesy, earthy,andmeaty. In terms of the pair-
ing process, the specific flavor of a food or wine and its degree
of persistence as well as the intensity of the flavor affect the
level of a particular match. In wine and food pairing, the dom-
inant flavors can be either similar or contrasting.
The food and wine flavor categories used in the evalu-
ation system (see Figures 10.1 and 10.2) include dominant fla-
vor(s), flavor intensity, flavor persistency, and spicy flavors.
The full evaluation form (see Chapter 11) also provides space
for the evaluator to note other important flavor descriptions.
This option is particularly useful when the flavor of the food
or wine packs a relatively high level of intensity.
____________________________________________________________
Food Item: __________________________________________________
0 5 10
Food Item: __________________________________________________
Food Item: __________________________________________________
Food Item: __________________________________________________
0
0
0
5
5
5
10
10
10
Flavor Intensity & ID______________
Flavor Intensity & ID______________
Flavor Intensity & ID______________
Flavor Intensity & ID______________
Flavor Type:
Mark all flavor categories that apply in the boxes
below
Flavor Type:
Mark all flavor categories that apply in the boxes
below
Mark all flavor categories that apply in the boxes
below
Mark all flavor categories that apply in the boxes
below
Flavor Type:
Flavor Type:
Fruity Nutty Smoky Herbal Earthy Other
Fruity Nutty Smoky Cheesy Herbal Earthy Other
Cheesy Umami
Umami
Flavor Persistency
Flavor Persistency
Flavor Persistency
Flavor Persistency
Evaluato’s Name:
Fruity Nutty Smoky Cheesy Herbal Umami Earthy Other
Fruity Nutty Smoky Cheesy Herbal Umami Earthy Other
Figure 10.2
Food Intensity and Persistency Level