As the world changes so must the business
of running it. The role of the CFO is now
involved with not only financial but ope-
rational and IT related matters as they are
made to oversee how technology integrates
with economic as well as operational pres-
sures. Today, we are seeing the number of
COO positions decline which means that
companies will be seeking to incorporate
that role with the CFO’s role. According
to Crist Kolder Associates, among the 672
largest companies surveyed in the Fortune
500 and S&P 500, 15% of CFOs now direc-
tly deal with operational matters and as of
2015 only 33% of companies have COOs,
indicating a significant decline from the
year 2000 when 48.1% of companies had
one. As a result, it is becoming evident that
the role of the CFO will move beyond the
management of monitoring risks to a role
where they will be asked to oversee many
divisions such as investor regulations and
reputation management; risk management;
corporate governance; global marketing;
remuneration policies; and treasury func-
tions.
According to the magazine CFO, over the
HR Changes in the Corporate Sector
last 10 years more than half of the CFO po-
sitions have been filled internally as com-
panies are grooming their talent for the po-
sition. CFOs that fit this description tend to
engage heavily in business operations and
strategy rotations and often bring strong
industry and competitive insights. Howe-
ver, as the number of M&A transactions
increases, it is becoming more important to
hire special profiles. Many investors would
like to see CFOs be proficient in investor
relations within M&A. This emerging trend
was seen in 2015 when 6.8% of all chief
financial officers had investment banking
backgrounds compared to 3.3% in 2006.
Strong communication skills, the ability
to interpret complex financial data, and
a broad knowledge of global economic
markets are only touching the surface of
what today’s CFOs must become really fa-
miliar with. According to a 2016 ACCA
(Association of Chartered Certified Ac-
countants) report entitled “Professional
Accountants-the future,” 55% of respon-
dents from CFOs and their staff expect
that the demand for new skills and com-
petencies arising out of the development
of intelligent automated accounting sys-
tems will have the highest impact over the
next three to ten years.
Other factors include the adoption of
cloud computing, harmonizing business
standards, economic volatility and the as-
pirations and expectations of coming ge-
nerations.
COMPANIES WITH A COO HAVE DECREASED BY 10% IN THE LAST DECADE
Percentage of Fortune 500 and S&P 500 companies with a COO, 2000-2015
50%
40%
30%
20%
10%
0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
48.10%
44.90%
44%
33%
36%
36.30%
39.40%
41.50%
41.60%
42.30%
% with COO
Source: Crist Kolder Associates
Source: Based on a survey administered by ACCA
0% 10% 20% 30% 40% 50% 60%
55%
Development of intelligent
automated accounting systems
Rate of change
and economic volatility
Harmonization of accounting
and business standards
Adoption of cloud
computing by businesses
Aspirations and expectations
of coming generations
42%
42%
41%
39%
TECHNOLOGY HAS THE BIGGEST INFLUENCE
Factors expected to impact financial professionals in the next 3-5 years