International Corporate Finance

(Joyce) #1

International Corporate Finance (^) Law Firms
What is your firm’s DNA?
Our core expertise includes
restructuring companies that
have been affected by a crisis
or insolvency. In more than 30
years, we have gained extensive
experience in turning around
companies and ensuring long-
term business operations. Our
business expertise enables us
to adapt to a wide variety of
crises or insolvency scenarios.
In Germany, how do you
differenciate yourself
from your competitors?
We help companies in legally
and economically difficult
situations. In particular,
PLUTA provides support
in restructuring companies
affected by a crisis or insol-
vency and in continuing
business operations, if neces-
sary by involving restructu-
ring experts in a responsible
role. Thanks to our economic
background, we are capable of
adapting to and focusing on
requirements and conditions
of the companies. Our services
range from evaluating restruc-
turing capabilities and advice
on strategic concepts to imple-
menting turnaround plans and
buying or selling companies.
You have a strong pre-
sence abroad with offices
in Italy, Spain and Poland.
How do you organize your
international strategy?
Continuous exchanging of
information within the diffe-
rent teams and across the loca-
tions ensures a close working
togetherness. At semi-annual
partner meetings, we discuss
the business performance and
business strategies. The inter-
national network BTG Global
Advisory, of which PLUTA
has been a member for many
years, is still growing. Now
the network of independent
insolvency and restructuring
companies has nine members
worldwide: PLUTA, Begbies
Traynor in UK, Zalis SAS in
France, GlassRatner Advi-
sory & Capital Group in the
US, Farber Financial Group
in Canada, Rodgers Reidy
in Australia, New Zealand
and Asia, Integrated Capital
Services in India and KRyS
Global as well as Matuson &
Associates in South Africa.
What are the most impor-
tant skills needed when tur-
ning companies around?
The main goal of restructu-
ring is to eliminate the causes
of the crisis. All measures are
taken to ensure that a company
will become competitive once
more and generate a return
which is normal for the respec-
tive sector. Besides customised
analysis, the key characteristic
of our approach is competent
implementation. Therefore
entrepreneurial thinking is
very important. You also need
negotiating power combined
with psychological skills to
keep calm under pressure and
to find long-term solutions.
What is your clients base?
Small and medium-sized enter-
prises as well as large compa-
nies. We also advise investors,
banks and lenders on issues
such as how to achieve the opti-
mum solution from a restruc-
turing and financing situation.
“The main goal of
restructuring is to
eliminate the causes
of the crisis.”
What are your projects for the future?
We committed to investing
in and growing our restructu-
ring business. PLUTA plans
to expand the Chief Res-
tructuring Officer Service
line to support clients with
the execution of business
restructurings and interim
management. PLUTA’s broad
market position consisting of
the three core areas restruc-
turing, insolvency adminis-
tration and legal advice offers
the best prerequisites for
success in the coming years
even against the backdrop
of a greatly changing market
situation. In addition to Ger-
many-wide positioning, PLU-
TA’s international orientation
provides good potential
for cross-border projects
D.R.
Dr. Maximilian Pluta
Managing Director,
Head of Restructuring
INTERVIEW WITH
“ We help companies to overcome crises”

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