airports, bus depots, and restaurants. You may even consider a wrap-
around paint ad for your own vehicle that you use on a daily basis for
your investing business.
As with all the other marketing strategies discussed in this book,
billboard advertising should be only one part of an ongoing, growing
plan. It’s definitely not a stand-alone promotion.
Summary
Just because Internet marketing is inexpensive and highly
effective is not a reason to leave offline marketing in the lurch. Both can
work together. Use all your offline marketing venues to work to funnel
traffic to your Squeeze Pages and your blog site. Both together are
stronger than either one standing alone.