essence in a few simple symbols and phrases. You must choose a
position you can live with, a position you can be proud of, a position you
can deliver on.
All too often, people unconsciously position themselves in very
unattractive ways. These are good people, talented people, but people
who are sabotaging their lives by focusing on an element of their
personality that others dislike.
The way you look, the way you talk, the way you act, the way
you offer your online presence, all work to support or tear down the
image (your positioning) you establish for yourself.
Take the time to sum up your position in eight short words.
Work on it until you’re happy with it. And then let it evolve.
Nearly every marketing Resource in this book lends itself to
establishing and furthering your position. Use them to your positioning
advantage.
marcin
(Marcin)
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