Jay Conrad Levinson is the author of the best-selling marketing
series in history, Guerrilla Marketing, plus 59 other business books. His
books have sold more than 21-million copies worldwide. His guerrilla
concepts have influenced marketing so much that his books appear in 62
languages and are required reading in MBA programs across the globe.
He was born in Detroit, raised in Chicago, and graduated from
the University of Colorado. His studies in Psychology led him to
advertising agencies, including a Directorship at Leo Burnett in London,
where he served as Creative Director. Upon his return to the US, he
joined J. Walter Thompson as Senior VP. Jay created and taught
guerrilla marketing for ten years at the extension division of the
University of California in Berkeley.
A winner of first prizes in all the media, he has been part of the
creative teams that made household names of The Marlboro Man, The
Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies,
Sears’ Diehard battery, Morris the Cat, Mr. Clean, Tony the Tiger, and
the Jolly Green Giant.
Today, Guerrilla Marketing is most the powerful brand in the
history of marketing, listed among the 100 best business books ever
written, a popular website at http://www.gmarketing.com, and powers The
Guerrilla Marketing Association, a support system for small business.
After living in the San Francisco Bay Area for 35 years, Jay and
Jeannie Levinson sold their home, bought an RV, towed a Jeep, and
ended up, six years later, at their lakefront home outside Orlando,
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