Microsoft Word - 101Ways_FINAL.doc

(Marcin) #1
Television

Marketing Resource #92: Once your business is up and running, you
may want to consider creating a professional television ad. If you have
created an E-book or a free special report, these can be offered through
your ad. And, of course, your Squeeze Page URL will be prominently
displayed, as well as mentioned several times. Check prices at
http://www.NationalTVSpots.com.


Television Offers Affordable, Effective Advertising
Television time is less expensive than ever. It can also be more
effective than ever if you understand it. While it's true that people are
spending more time with their PCs and cell phones, it's also true that the
lines between them all are blurring. Television deserves a place in the
arsenal of a small business now more than ever.
The main reasons why this is true are because 1) television now
allows you to target your audience more precisely than you could in the
past; 2) television lets you single out specific groups of people, such as
business people; and 3) it enables you to hone in on selected
neighborhoods in your community. These phenomena are due to the
growth of cable TV.
Television is now more affordable than it ever has been, in many
cases lower in cost than radio. Direct response companies are

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