NEWS
could prove difficult considering how
demanding Apple can be over design
details and branding and how difficult
it is to mass-produce cars at scale
with quality and price that meets
Apple’s standards.
The report offers other interesting
titbits, such as the fact that the car is
intended to use standard CCS charging
systems and that Apple considered
taking the ‘fleet of cars’ approach
that would see customers simply
summoning rides similar to Uber or
Lyft, but has instead settled on making
cars for individual ownership.
It seems like every time we hear
new leaks about Apple’s car, the
launch is just three or four years away.
Apple’s plans are ambitious and it
is clearly serious about this project,
having hired top talent for many
years, but it never seems to inch
closer to the finish line.