Encyclopedia of Sociology

(Marcin) #1
COMPUTER APPLICATIONS IN SOCIOLOGY

Sherif, Muzafer 1936 The Psychology of Social Norms. New
York: Harper and Row.


Wood, Wendy, S. Lundgren, J. A. Ouelette, S. Busceme,
and T. Blackstone 1994 ‘‘Minority Influence: A Meta-
Analytic Review of Social Influence Processes.’’ Psy-
chological Bulletin 115:323–345.


Zelditch, Morris, Jr., and Henry A. Walker 1984 ‘‘Legiti-
macy and the Stability of Authority.’’ In E. Lawler,
ed., Advances in Group Processes, vol. 1. Greenwich,
Conn.: JAI Press.


CECILIA L. RIDGEWAY

COMPLEMENTARITY


See Mate Selection Theories.


COMPUTER APPLICATIONS
IN SOCIOLOGY


Most sociologists, both professionals and students,
now have their own computer with direct access to
a printer for writing and to the Internet for elec-
tronic mail (e-mail). Beyond the basic tasks of
writing and e-mailing are a variety of other com-
puter-supported research applications, both quan-
titative and qualitative. This article describes how
sociologists and other social scientists use these
applications and what resources are available.


The data and modeling requirements of social
research have united sociologists with computers
for over a hundred years. It was the 1890 U. S.
census that inspired Herman Hollerith, a census
researcher, to construct the first automated data
processing machinery. Hollerith’s punchcard sys-
tem, while not a true computer by today’s defini-
tions, provided the foundation for contemporary
computer-based data management.


In 1948 the U. S. Bureau of the Census, antici-
pating the voluminous tabulating requirements of
the 1950 census, contracted for the building of
Univac I, the first commercially produced elec-
tronic computer. The need to count, sort, and
analyze the 1950 census data on this milestone
computer led to the development of the first high-
speed magnetic tape storage system, the first sort-
merge software package, and the first statistical
package, a set of matrix algebra programs.


Only a decade later many social scientists were
exploring ways to use computers in their research.
In the early 1960s, the first book devoted entirely
to computer applications in social science research
(Borko 1962) was published. Not only were social
scientists writing about how to apply computers,
they were designing and developing new software.
Some of the most popular statistical software pack-
ages, e.g., SPSS (Nie, Bent, and Hull 1975), were
developed by social scientists.

During the 1980s, universities and colleges
began to acquire microcomputers, accepting the
premise that all researchers needed their own
desktop computing equipment. The American
Council of Learned Societies (ACLS) survey in
1985 (Morton and Price 1986) reported that 50
percent of sociologists had a computer for exclu-
sive use. A survey of academic departments sup-
ported by the American Sociological Association
(Koppel, Dowdall, and Shostak 1985) found that
slightly less than half of the sociology faculty re-
ported to have immediate access to microcomput-
ers. To put these findings into a more complete
perspective, of the approximately 9,000 sociolo-
gists in 1985, about 4,500 had their own comput-
ers and about 5,200 reported routine computer
use. Now, it is hard to find a sociologist’s office
without at least one computer. And in many coun-
tries most students in sociology have a computer
for writing papers and accessing online resources.

Sociology and the Web. The Internet may be
one of the largest and probably the most rapidly
growing peaceful social movements in history. It is
not just a technology, or a family of technologies,
but a rapidly evolving socio-cultural phenomena
often called ‘‘cyberspace’’ or ‘‘cyberculture.’’ No
matter how this phenomena is defined, it is chang-
ing the way sociologists conduct their work.

By the mid-1990s sociology, like most other
academic disciplines, had come to depend upon e-
mail. In addition, a rapidly growing number had
begun to use the World Wide Web (WWW), com-
monly called the Web (Babbie 1996). Bainbridge
(1995) claimed that the Web is ‘‘a significant medi-
um of communication for sociologists, and ex-
trapolation of present trends suggests it may swift-
ly become the essential fabric of sociology’s existence.’’
In January 1999, the author searched Web sites
with the Alta Vista search engine for the word
Free download pdf