Encyclopedia of Sociology

AFFECT CONTROL THEORY AND IMPRESSION FORMATION

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JEYLAN T. MORTIMER

PAMELA ARONSON

AFFECT CONTROL THEORY

AND IMPRESSION

FORMATION

Sociologist Erving Goffman (1969) argued that

people conduct themselves so as to generate im-

pressions that maintain the identities, or ‘‘faces,’’

that they have in social situations. Human action—

aside from accomplishing tasks—functions expres-

sively in reflecting actors’ social positions and in

preserving social order. Affect control theory (Heise

1979; Smith-Lovin and Heise 1988; MacKinnon

1994) continues Goffman’s thesis, providing a

mathematized and empirically grounded model

for explaining and predicting expressive aspects

of action.