180 REFLECTIONS ON CHARACTER AND LEADERSHIP
with which he apparently made his pronouncements suggest he might
have done.
Family life was fundamentally changed by Shaka ’ s military innova-
tions. Personal attachments had to give way to loyalty to the crown
and that loyalty was rigorously tested: people were asked, for example,
to execute close family members to honor the king — and to sing the
king ’ s praises while doing so. No important decision could be taken
without Shaka ’ s approval. The right to marry became part of his elabo-
rate reward structure. His social manipulation meant that the demands
of the regiments took priority over family life. Defi ning the ‘ evil ’ outside
gave him and his followers a sense of purpose. As students of groups
have observed, demonizing others can bring satisfaction and play an
important role in identity formation (Volean, 1988 ). When they experi-
ence a sense of superiority over others, people begin to feel better about
themselves.
Shaka had no trouble identifying targets, and he showed no reluc-
tance in dispatching them. He created a very dangerous world — one
in which any sign of independent thought could (and more often than
not did) lead to death. Tremendous conscious and unconscious self -
censorship evolved as a result. Blind, unthinking obedience to authority
(supported by the patriarchal structure of Zulu society and by the
cultural scapegoating of evildoers) became the distinguishing feature
of Shaka ’ s regime. To be good was to obey; to be bad was to be
disobedient — and rewards and punishments were expected to ensue
accordingly. The overall culture of terror laid the foundation for those
tactics. Knowing that Shaka needed to feed his aggression with victims,
people were sorely and frequently tempted to offer up others to save
themselves.
Divide - and - Conquer Leadership
Like many despots, Shaka knew the value of information, and manipu-
lated it astutely. He was adept at playing people against each other, using
a divide - and - conquer policy to prevent his inner circle from uniting
against him. For example, he often gave his senior people assignments
with incomplete or overlapping authority, creating intense competition.
They soon learned that one way they could garner more authority was
by betraying each other. As a result, Shaka had an elaborate espionage
network of private and public information sources. Unfortunately, what
he thought they should have said, or what he had expected them to say,
was generally more important than what they really said.