300 REFLECTIONS ON CHARACTER AND LEADERSHIP
so. There is no real tradition of management education in Russia,
and executive training, if any, is directed toward running a centrally
planned economy. Russian executives need to be given the tools to
learn other ways of doing things. Even something as basic as the
language of business needs attention. Many Russian executives, new
to the concepts of free enterprise, lack the vocabulary to communicate
effectively about productivity, free pricing, competition, markets, cus-
tomer satisfaction, new forms of corporate governance, and profi ts.
Most Russian executives are also unfamiliar with fundamental psy-
chological concepts. They frequently treat their employees like robots
and have little respect for them. Because the technocratic imperative
has ruled for so long, the human factor is rarely included in the
productivity equation.
The learning process can be accelerated via the exchange of ‘ best
practices, ’ in other words, via benchmarking with successful companies.
Although there is no tradition of benchmarking in Russia — given the
communist era ’ s legacy of secrecy and information - hoarding, and the
fact that lateral relationships between economic units were uncom-
mon — it is a process that holds great promise.
Eight leadership lessons
Lesson 1: Be Flexible with Self and Environment
Many of the more effective leaders in present - day Russia have an inter-
nal ‘ locus of control ’ ; they feel able to control their environment and
have a strong sense of self - effi cacy (Rotter, 1966 ; Bandura, 1989 ). In
addition, they are motivated by a desire to continually develop their
potential. They have a capacity to reinvent themselves, and reorient
their organizations, with a rapidity rarely seen at the top of modern
corporations outside Russia.
Lesson 2: Create Leadership Networks
In a collectivist culture such as Russia, relationships are far more impor-
tant than rules. Global Russian business leaders are exceptionally good
at creating and maintaining networks of all kinds, in which they position
themselves as the essential hub. This is one reason why some have been
very effective in forming successful partnerships with foreign partners.