By Tim Kadlec CHAPTER 4This is no longer something we can afford to offload to developers.
Designers get to set the stage early on for how a site will perform. Through
careful consideration, they can ensure that the site will look and feel fast.
The Web doesn’t have to get heavier. We can correct its course by pri-
oritizing performance and respecting the people who use our sites. With
a little care, sites can be both beautiful and fast. Let’s give the people who
visit our sites the fast experience they so desperately want.
abouT The auThoR
Tim Kadlec is an independent Web developer with a
propensity for efficient, standards-based front-end
development. His diverse background working with
small companies to large publishers and industrial
corporations has allowed him to see how standards-
based development can be effectively utilized for
business of all sizes. He writes about a variety of
topics at timkadlec.com and tweets as @tkadlec.