By Marko Dugonjić CHAPTER 9zoom out a little More
Carrying on with our theme of
creating lists, let’s zoom out even
further. In February 2013, Cennydd
Bowles wrote an article “Designing
with Context”^4 on different flavors
of context.
- Device
- Environment
- Time
- Activity
- Individual
- Location
- Social
These flavors are very easy to remember thanks to their handy abbrevi-
ation: DETAILS. They don’t influence typesetting directly, but are food for
thought when we make decisions on a more strategic level. In general, UX
methodologies can help us understand business goals, the target audience’s
needs, and find a sweet spot where universality meets originality.
ConTenT
To begin, let’s utilize (customer) journey mapping, a tool from the UX field
to illustrate the content publishing process from the design perspective.
From its conception in the author’s mind to the full understanding and
comprehension in the reader’s, content is on a journey. It is manipulated,
tweaked, improved and stylized to send a message across in the most
successful manner. This is done by a line of actors which take part in the
process and influence the reading experience:
4 http://www.cennydd.co.uk/2013/designing-with-context
Some comfort is to be had from the com-
bination of these two models despite their
explosive mix. What else to say, other than
“Congrats on your new job!”