CHAPTER 12 The Design of People
abouT The auThoR
Nishant Kothary (@rainypixels) cofounded Minky
(weareminky.com) after various multidisciplinary roles at
Amazon and Microsoft. His writings and work have been
featured in UXMag, Smashing Magazine, A List Apart, and
many other online publications. He writes at rainypixels.com.abouT The RevieweR
Kristen Berman is Dan Ariely’s collaborator and co-
founder of Irrational Labs. Dan Ariely, three time NYT
bestselling author and Duke professor, and Kristen bring
the behavioral economics insights into the hearts and
minds of founders, designers and engineers. Kristen
founded the largest behavioral economics conference,
StartupOnomics, and also consults at Google, Intuit and
a variety of startups.abouT The RevieweR
Before cofounding Minky, Kalpita Kothary spent close
to a decade at Microsoft. In her final role, she managed
the team responsible for one of the top 50 web sites in
the world, Microsoft.com, and also helped oversee the
responsive redesign of Microsoft’s home page.abouT The RevieweR
Joshua Allen has been addicted to the quirky collection of
hacks known as “the web”. Over his career, he’s served as
developer lead and program manager for XML APIs and
MSN, helped co-found MIX Online, and more.