The Economist - USA (2021-12-18)

(Antfer) #1

CSC:Miami


Content Supply Chains must be forensic in their detail.


Television broadcasters have long relied on instinct,
market knowledge and spreadsheets to forecast
TV viewership - but instinct needs to partner with
information; market knowledge is never enough;
and spreadsheets are no way to excel.

As witness to these challenges, Fractal undertook
its own detective work.

By combining AI, data engineering and user-centric
design, Fractal created an industry-fi rst TV forecasting
system for Europe’s leading media and entertainment
company. The result? Up to 30% improvement in
forecast accuracy.

Fractal: perfectly targeted and timed TV, no drama.

Free download pdf