and profits from his ghost kitchen MrBeast
Burger line.
“In our case, we reinvest it all. So year over year,
whatever we make, we just spend it on videos
and the next year is higher. And I just keep doing
it and I just pray it keeps working,” he says.
The Beast Philanthropy channel doesn’t attract
the same viewership as some of his other
channels but it’s growing as more videos are
added. Donaldson welcomes any brand that
wants to team up with him to end hunger,
saying “it’s a win-win as long as people are
getting help.”
“It gets interesting because by watching the
videos of us feeding people, you’re allowing us
to feed more people,” Donaldson says. “So I want
to see how big can we get that? Can we get it
pulling views like my main channel?”
Margolias and MrBeast Philanthropy plan
to widen out from eastern North Carolina.
According to a filing with the IRS, the group
intends “to rapidly expand throughout the
country and eventually around the world,”
using mobile food pantries in underserved
communities. It’s ambitious but don’t count
them out. At its helm is a guy who’s not
materialistic and is a self-described hyper-
obsessive workaholic.
“Jimmy doesn’t do anything like anybody else
does, which is an amazing blessing to work
for him and also a very stressful job because
we’re always growing,” Margolias says. “I
absolutely love it. But every time we accomplish
something, Jim’s like, ‘OK, what do we do next?’”