The line of cars started forming at dawn. It was
early November in Greenville, North Carolina,
and drivers waited in a line that stretched for
miles to pick up Thanksgiving turkeys — 10,
free frozen birds to anyone who asked.
Who was behind this act of holiday kindness?
A community foundation, perhaps? Or a food
charity with deep pockets? Would you believe
a young man who once spent 50 hours buried
alive or went through the same fast food drive-
thru 1,000 times?
Jimmy Donaldson — the widely popular
YouTube video maker who goes by MrBeast
— has built, alongside his fun viral stunts, an
unusual charity playbook that leverages his