fame and skills with the goal to end hunger.
Philanthropy as entertainment.
“I want to feed millions of people on a monthly
basis, tens of millions one day,” he tells The
Associated Press. “I’m not stopping. I’m 23.
I’ve got decades left in me and we’re not
going anywhere.”
Donaldson — who has over 150 million
subscribers on his combined YouTube channels
— created the Beast Philanthropy channel
last year at Thanksgiving and it donates 100%
of its advertising revenue, brand deals and
merchandise sales.
Beast Philanthropy has distributed over 1.
million pounds of food, currently helps feed
nearly 1,000 households in the Greenville area
on a weekly basis and delivered over 9,000 hot
meals for victims of Hurricane Ida in Louisiana.
The turkey giveaway — on Nov. 7 at the Pitt
County Fairgrounds with almost 700 volunteers
— featured turkeys donated by Jennie-O, which
got plenty of shout-outs. The 4-minute video has
been watched some 5 million times.
The event had music, student volunteers
dressed in turkey costumes, local firefighters
and police officers doing turkey dances, and
plenty of turkey-themed jokes. Some $266,
worth of Jennie-O turkeys were handed out,
the single largest donation in the company’s
80-year history.
“He’s entertaining and he makes giving back
and these philanthropic tie-ins really cool to
be part of,” says Nicole Behne, vice president of
marketing at Jennie-O, whose kids are MrBeast
fans and who attended the giveaway.