As Apple continues to expand its music service
and offer consumers more functionality than
ever, the company’s Apple Music Voice Plan,
which rolls out with iOS 15.2, sets a precedent
for content consumption. It sees Apple pivot to
a future that’s both seamless and screenless.
INTRODUCING THE APPLE MUSIC
VOICE PLAN
Earlier in the year, alongside the rollout of the
third-generation AirPods, Apple announced
its plans to launch a new Apple Music product,
called its Voice Plan. The company called its
new subscription tier for Apple Music as a
service that was “built around the power of Siri,”
offering users the chance to access all of the
songs they know and love but in a new way.
The Apple Music Voice Plan allows subscribers
- who pay $4.99 per month - access to the
service’s catalog of more than 90 million
songs as well as tens of thousands of playlists,
hundreds of brand new mood and activity
playlists, personalized mixes, and genre
stations, alongside Apple’s award-winning
Apple Music Radio via Siri on their iPhone.
Why? It allows Apple to offer a cheaper
subscription product than its current entry-
level $9.99 plan and better compete with
Spotify, fulfilling a small but very genuine need
for a service that helped users access music on
their HomePod devices and AirPods without
the full user experience.
Speaking of the new service, Oliver Schusser,
Apple’s vice president of Apple Music and
Beats, said: “Apple Music and Siri are natural
partners and already work seamlessly together.
With Siri actively used on hundreds of millions