The Sunday Times - UK (2021-12-19)

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The Sunday Times December 19, 2021 5

Travel Family


BUTLIN’S...


BUT NOT AS YOU


KNOW IT


BUTLINS; ELLEN HIMELFARB

MY FATHER THE ‘REV’ COAT


Billy Butlin was the
grandson of a vicar, and
in pious, churchgoing
postwar Britain he built
Church of England
chapels in every Butlin’s
camp across the land.
Butlin soon found
himself in need of vicars
to fill them with — step
forward my dad, John
Harries-Jones, who in
the 1970s was given a
seasonal role as a roving
Butlin’s clergyman,
while the diocese of
Bangor covered his own
parish in north Wales.
Over two decades he
took up short residences
in Butlin’s holiday camps
— from Filey in the east
to Pwllheli in the west,
from Barry Island in the
south to Ayr in the north.
The job spec for a
holiday camp vicar was
broad — there was Holy
Communion almost
daily, children’s services
and sympathetic visits to
guests who wound up
in local hospitals. A key
task for a Butlin’s vicar
was judging the “bonny
baby” competition,

which — with Christian
charity — he always
awarded to the ugliest
and/or most dishevelled
infant on show.
Once, in Filey, he was
approached by a couple
who had attended a
morning service. They
had eloped to Butlin’s
and wanted to marry
without their families’
knowledge. With a
special licence hastily
arranged by the vicar of
Filey, Dad organised a
snap wedding. Mum was
the witness, a reception
was held in the bride’s
chalet and champagne
was served in tooth
mugs. The groom was
91; the bride 89.
Bethan Harries-Jones

John Harries-Jones

100 miles

Minehead

Skegness

Bognor
Regis
Manon, left, and Milla found Butlin’s to
be on target for adults and kids alike

prevented us from parking in Siberia had
I downloaded it earlier. When I did, I
found a resort map more detailed and
accurate than Google’s, and pages through
which to book activities and order food.
As it was, the parking attendant handed
over our keys for immediate access to our
two-bedroom apartment in the Wave, a
pristine hotel with art deco curves by the
architects who redesigned the five-star
Lime Wood in Hampshire. For the price
some campsites charge, I got an en suite
king room and the girls had a bunk
room with a TV on each tier. I
had to drag them out to the
main pavilion.
Once I had, they
wouldn’t leave. The
Butlin’s programmers
are no amateurs,
obviously. They know a
“silent” screening of Frozen
will entrance 200 juniors in
giant headphones, and that
Latin music in Studio 36 will
satisfy the olds. We found the
stragglers at the all-hours arcade,
a super-sized 21st-century update
of the one-armed bandit days.
For all the West End-style
shows and appearances from
Peppa Pig and PJ Masks, the

games are the resort’s real crowd-pleaser
— regularly Windolened and patrolled by
staff clutching allen keys to clear coin
jams. While Milla and Manon tripped
through three rounds of Dance Dance
Revolution I settled into the adjacent bar
with a welcome glass of merlot. Maybe
I hadn’t quite fallen for this place, but
I was more than coping.
When the girls discovered the
two-penny slots I bolted from my post to
cheer them on. The joyous symphony of
clinking copper on metal? Not even King
George could have resisted, I reckon. Over
two hours we blew through a cool tenner.
We made it to archery, eventually.
To keep things interesting our resident
bow-woman set up a competition, and
the girls took to their weapons like Katniss
Everdeen. Not about to lose to a pair of
nine-year-old boys, Milla led off with
a lucky bull’s eye and, for a finale, shot
a balloon clear off her rival’s target.
Celebration came in the form of a few
laps of the go-kart circuit.
Heading back to the Wave we paused,
captivated, outside a pre-schoolers’
pottery-painting workshop. Above them,
flashing screens exhorted us all to “feel
the magic”. Sure, I stifled an eye roll, but
I could tell the kids were feeling it.
Children don’t see kitsch; they don’t know
Bognor from Bodrum. Pleasing kids was
never a problem for Butlin’s.
It rained on our final day. I thought
about chucking it in, but the girls took me
exploring. We uncovered a billiards hall
with a full ten-pin bowling alley — booked
up by parents wiser than me. Then, for
fun, I dragged them into a staging of the
Little Mermaid at the pavilion’s theatre.
I know you’ve outgrown your mermaid
years, I said. Let’s just take a peek.
An hour later they were still rapt. If
that’s not magic, I don’t know what is.

Ellen Himelfarb and family were guests
of Butlin’s, which has four-night breaks
in 2022 from £84 for a family of four
(butlins.com); four nights’ room only
at the Wave in Bognor from £116 for four

Knobbly knees are old news, finds Ellen Himelfarb on


a family trip to Bognor with some very happy campers


I


knew the weekend was a winner
as soon as I realised I’d lost my
child in the pool. I wasn’t worried,
I should say. Camilla, now 12 and
a capable swimmer, was in the
competent sights of several unflappable
lifeguards. But the reason her
disappearance counted as a result was
because it was two hours since we’d
arrived at Splash, the new 6,300 sq m
pleasure pool at Butlin’s Bognor Regis.
Usually at a pool she’d have beaten a
weary retreat by now, pruny and dying for
a hot shower. And we were running late
for our next activity, archery. Chop-chop,
I thought, there’s more fun on the agenda.
But when she and her friend Manon
emerged, exhilarated, from the Helter
Skelter slide, eager to give it another go,
I realised I must suppress my scheduling
instincts. Let it go, as they sang.
Butlin’s in Bognor didn’t feel like the
obvious weekend break — I’m more likely
to be swanning around New York or
sitting by the fire in a country inn. And I
knew about its reputation for knobbly
knee competitions and seaside kitsch —
and how the location of its south-coast
outpost was immortalised by George V’s
supposed last words: “Bugger Bognor.”
But this wasn’t really about me. With
13 on her horizon, Milla isn’t long for the
simple, timeless pleasures of the family
entertainment that remains at the heart
of Butlin’s. If we were to share in her
childish innocence one last time,
something told us this was the place. It
didn’t hurt that four-night pre-Christmas
breaks were available from £91.
There’s the small matter too of the
future of Butlin’s. In their 1960s heyday
there were once 11 Butlin’s camps
(including one in the Bahamas,
incredibly). Now only three remain:
Bognor, Skegness and Minehead. And its

parent company Bourne Leisure, focusing
on international interests, is mulling over
a sale for a potential £250 million (a
“hi-de-hi” valuation, a Times commenter
wrote). It’s unclear which will vanish first:
my daughter’s childhood or Butlin’s itself.
Not that Butlin’s hasn’t moved with the
times. There’s Bognor’s £40 million
indoor-outdoor pool for starters. It can be
so popular that one mum I spoke to had
fled the changing room, unable to cope
with the mayhem. But when we arrived
near noon, the white surfaces had been
squeegeed clean and the masses
had filtered out to lunch, leaving us
in reasonable calm.
Entertainment is no longer the sole
province of the Red Coats either (they’re
in polo shirts now anyway). The company
recently signed the Catchphrase presenter
Stephen Mulhern to headline Bognor’s
spacious new 860-seat stage, Studio 36,
and added the singer Fleur East to the
roster — her track Sax was a lockdown
hit for us and many more.
And the notorious rubber-chicken
dinners of
yesteryear have
gone, replaced by
a high street’s
worth of late-opening
restaurants. Having arrived too
late for our pre-paid buffet dinner
(last orders at 7pm!), we staved
off our hunger with a large
margherita at Papa John’s. There’s
a new app, too, which would have

Pleasing kids was never


a problem for Butlin’s

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