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Month 3: Create De
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6
Month 3: Create
Demand with
Facebook Ads
Facebook advertising is one of the best deals today
in Internet marketing; nowhere else can you tar-
get users as surgically as you can on Facebook.
Better yet, you can do it for a fraction of the cost
of the same targeting on other Internet properties
and offline outlets. Even so, you should paradoxi-
cally temper your expectations. Facebook ads
work differently than banner ads or search engine
click-through ads. Users respond differently to
Facebook ads, and depending on demographics
and social norms, some ads work better than
others. Success with Facebook advertising requires
aggressive monitoring, experimentation, patience,
and creativity.
Chapter Contents
Week 1: Learn the Basics of Facebook Advertising
Week 1: Learn the Basics of Facebook Advertising
Week 2: Build the Dashboard and College Data
and Multivariate testing Week 3: Refine Your Campaign Using A/B
Multivariate Testing
Week 4: Analyze and Adjust the Campaign