Facebook Marketing: An Hour a Day.

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Week 1: Underst
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We’ll talk more about applications the next chapter, but for now you can set the
default view that people see when they visit your fan page from the fan page settings
screen (Figure 7.1).
Figure 7.1 Fan page default view settings
For example custom landing tabs, see the following fan pages:
• http://www.facebook.com/vw: volkswagen
• http://www.facebook.com/cocacola: coca cola
• http://www.facebook.com/Lacoste: Lacoste
• http://www.facebook.com/buddymedia: Buddy Media
• http://www.facebook.com/johnassarafpage: John Assaraf
• http://www.facebook.com/marismith: Mari smith
• http://www.facebook.com/CarrotCreative: carrot creative (this page also has unique
“fan-only” content).
Thursday: Understand Facebook Fan Page and Third-Party Applications
Facebook offers fan page administrators the option of adding a wide variety of help-
ful applications to fan pages. We discussed these applications briefly in chapter 5, but
we’ll go over them in more detail here. the following are commonly used applications
offered by Facebook for fan page administrators:
Discussion boards here you can allow people to carry on a conversation on your Facebook
fan page.
Events this is the destination for scheduling and promoting events on your fan page.
Photos You or your fans can share relevant pictures.
Reviews this is the location of user reviews of your product, brand, business, or
organization.
Video Facebook’s video platform is similar to Youtube, vimeo, or other providers.
Notes this is a basic blogging platform that allows users and fan page administrators to
write notes or blog posts and appear on fans’ news Feeds.