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8

Customized

Experiences via

Facebook Applications

When Facebook opened itself to third-party

developers in May 2007, it ushered forth a new

era in social application development. According

to Facebook representatives, the company attracted

more than 500,000 developers in the first year of

its developer platform. That said, the early gold

rush of Facebook application development has

faded as Facebook has matured. Nonetheless,

there are still opportunities that warrant the devel-

opment of specialized applications with a market-

ing purpose.

Chapter Contents

Facebook Applications: A Brief History

Facebook Applications: A Brief History

Facebook Apps Today: Examples of Popular

Facebook Applications

Optimize Your Fan Page with Apps

What You’ll Need to Build Your Own

Application

Monetize Your App

The Future: Applications on Mobile Devices