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The Fu
Ture o
F Facebook
B
The Future
of Facebook
as we mentioned the introduction of the book,
our goal was to create a real “practitioner’s guide”
to Facebook marketing in 2010. But where is
Facebook heading in the future? If the past is
any indication, the only thing we can say with
any certainty is that Facebook will continue to
aggressively evolve. So, we decided to ask a few
industry experts their opinions on the future of
Facebook. You know what they say, you have to
skate to where the puck is going to be. We hope
this appendix will give you some ideas that can
further inform your Facebook and social media
marketing campaigns.
Appendix Contents
Dave Kerpen
Dave Kerpen
Scott McCaskill
Lauren Cooney
Jesse Stay
Nick O’Neill
Kevin Tate
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