(^261) ■
The Fu
Ture o
F Facebook

B

The Future

of Facebook

as we mentioned the introduction of the book,

our goal was to create a real “practitioner’s guide”

to Facebook marketing in 2010. But where is

Facebook heading in the future? If the past is

any indication, the only thing we can say with

any certainty is that Facebook will continue to

aggressively evolve. So, we decided to ask a few

industry experts their opinions on the future of

Facebook. You know what they say, you have to

skate to where the puck is going to be. We hope

this appendix will give you some ideas that can

further inform your Facebook and social media

marketing campaigns.

Appendix Contents

Dave Kerpen

Dave Kerpen

Scott McCaskill

Lauren Cooney

Jesse Stay

Nick O’Neill

Kevin Tate

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