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status update The field to the right of any
user’s name on their profile or any fan page’s
name where up to 420 characters of text
may be published. If the text contains a link,
typically this will be posted on the Wall as a
link, not a status update.
suggested bid amount of money Facebook
suggests that an advertiser “bid” to get the
desired number of clicks or impressions in
an advertising campaign.
unique user a visitor to a website that has
not been to that site previously during the
queried time period. Increases in the number
of unique users over time indicate that mar-
keting campaigns are successful at engag-
ing with new customers, while those that
see a decrease in unique users over time are
perhaps engaging with an already informed
customer base.
username a short name used to identify a fan
page or profile on Facebook, using the con-
vention http://www.facebook.com/vanityname. Vanity
names are important for simplifying complex
Urls that Facebook otherwise uses for fan
pages and profiles. Users may create one
username for their personal profile and one
for any fan page they administer. Personal
usernames can be changed one time; fan
page usernames cannot be changed. To
secure usernames, users should go to http://
facebook.com/username.
vanity name see username.
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tuis.
(Tuis.)
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